📊 Industry Moves
The Samsung Galaxy Watch Ultra2‘s Mares partnership delivers real dive-computer credibility for serious divers, but the exclusive deal obscures the harder question: will recreational divers actually trust smartwatch dive tracking over dedicated dive computers. This is niche positioning, not a market mover.
Marty’s Take:
Samsung’s move signals where the smartwatch wars are heading next: dive certification as a premium battleground, following watch brands racing to lock down niche sport verticals (running, golf, now diving) instead of building broader appeal. Expect Garmin and Apple to counter with their own dive partnerships within a year. Shoppers comparing options should check our best fitness tracker roundup before committing to a locked ecosystem.
Shop mentioned gear: Samsung Galaxy Watch Ultra2
Source: Newsweek
