Google Health Premium rebrand: Fitbit subscription service transitions to Google Health with new Health Coach AI

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📊 Industry Moves

Google just unified Fitbit Premium under the Google Health banner with a new Health Coach AI, signaling that the wearable is table stakes and the software is the moat. If the AI actually delivers personalized insights, this could finally justify the premium; if it’s just repackaged features, Fitbit users are just paying for ecosystem lock-in.

Source: LatestLY