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Amazfit Signs Three-Year Exclusive Partnership with Hyrox as Global Wearables Partner

Marty S.

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Amazfit launches Balance 2 smartwatch and Helio Strap in India

📊 Industry Moves

Amazfit is now Hyrox’s exclusive wearables partner, betting that obstacle racers will prefer smartwatches built for their specific training over generic alternatives—a smart vertical play if the community sticks around for three years. Either they own the competitive OCR niche or they’re overcommitting to a smaller market; we’ll find out.

Source: SGi Europe

AmazfitSmartwatches

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Marty S.

Marty is a contributor at Fitness Tech Trends, focused on helping readers cut through the noise and make informed decisions about fitness technology. He dives deep into product comparisons, analyzes features that actually matter, and breaks down technical specs into practical insights. Whether readers are choosing between heart rate monitors, deciding on recovery tools, or figuring out which smartwatch fits their training style, Marty aims to provide straightforward, no-hype guidance. When he’s not researching the latest gear, he’s probably testing theories about what makes certain products stick while others fade into the gadget graveyard.