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Google’s New Fitbit Is a Vehicle for Its Excellent Health App: $180 Fitbit Edge review

Marty S.

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Bloomberg’s reviewer calls the $180 Fitbit Edge, a screened tracker between a smartwatch and a purpose-built fitness tracker, a vehicle for Google’s Health app, and says firmware updates could partly address its compromises. The Verge, ZDNET and 9to5Google landed in a similar place on battery life and the display, so for a shopper the software is the draw and the hardware compromises are what to weigh.

Marty’s Take:

The Fitbit Edge is a Google Health delivery device first and a watch second, which makes the $180 price the real story. You’re paying for the software, and the hardware is where Google cut. If you want a screen plus solid tracking without a smartwatch budget, it’s worth a look. Otherwise, check our best fitness tracker picks before committing.

Shop mentioned gear: Fitbit Is | Fitbit Edge

Source: Bloomberg

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Marty S.

Marty S.

Marty is a contributor at Fitness Tech Trends, focused on helping readers cut through the noise and make informed decisions about fitness technology. He dives deep into product comparisons, analyzes features that actually matter, and breaks down technical specs into practical insights. Whether readers are choosing between heart rate monitors, deciding on recovery tools, or figuring out which smartwatch fits their training style, Marty aims to provide straightforward, no-hype guidance. When he’s not researching the latest gear, he’s probably testing theories about what makes certain products stick while others fade into the gadget graveyard.