Fitbit Founders Launch Luffu Link, New LTE-Connected Health Band

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🚀 New Launches

Fitbit co-founders James Park and Eric Friedman opened preorders for Luffu Link, a screenless LTE band with heart rate, sleep, and location tracking designed for aging in place and family caregiving. The $249.99 preorder (retail $299.99 in early 2027) targets adult children monitoring aging relatives—a segment separate from athlete-focused wearables like Whoop or Fitbit Air.

Marty’s Take:

James Park’s exit from Fitbit was fine. His comeback is the tell: caregivers, not runners, are the growth market wearables actually have left. Luffu Link skips the wrist-app-phone chain entirely, which is the right call for a 78-year-old who won’t pair Bluetooth twice a week. If you’re shopping for a parent, screenless-and-cellular beats fitness features every time. See our best fitness tracker picks for options built around ease, not workouts.

Shop mentioned gear: Fitbit Air | Whoop

Source: GB News