🚀 New Launches
boAt Wave Fortune hits the sweet spot—NFC payments via Axis Bank at ₹2,999 means you can actually leave your wallet home, a feature most smartwatch makers buried behind premium pricing.
Marty’s Take
This is the kind of feature move that matters more than another recycled AMOLED pitch. boAt Wave Fortune is not pretending to out-Garmin Garmin or out-Apple Apple; it is taking one daily-friction use case, tap-to-pay, and bringing it down to a price tier where smartwatch buyers in India will actually notice the difference.
The catch is distribution and bank support. NFC payments sound bigger in press releases than they feel in real life if the ecosystem is narrow, the onboarding is clunky, or the watch itself is mediocre everywhere else. Still, this is the right direction: mass-market wearables get more interesting when brands compete on practical utility instead of wallpaper specs. If more budget watch makers copy this play, the midrange market gets harder to ignore. For a broader read on where value is really showing up across the category, start with our Best Fitness Tracker breakdown.
Source: FYI9
