Google launches Fitbit Air, screen-less Whoop competitor with Google Health subscription

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🚀 New Launches

Google Fitbit Air‘s screen-less approach is a calculated play against Whoop‘s momentum, but bundling it with the rebranded Google Health subscription could be the real game-changer if the pricing undercuts Whoop $30/month model. This turns fitness trackers into a serious ecosystem play rather than a standalone device.

Shop mentioned gear: Whoop

Source: 9to5Google