Jewelers launch luxury ‘Oura Ring jackets’ for smart rings

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📊 Industry Moves

Luxury jewelers dropping $10K Oura Ring jackets proves the smart ring is finally mainstream—but transforming a $300 fitness tracker into a fashion piece with a diamond cover feels like solving the wrong problem. If the Ring’s algorithm were twice as good, we wouldn’t need the jewelry.

Shop mentioned gear: Oura Ring

Source: Business Insider