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Google Rebrands Fitbit to Google Health, Launches Fitbit Air at $99.99 with Gemini AI Coach

Marty S.

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May 31, 2026

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Perplexity debuts ‘Health’ AI assistant with Fitbit and Apple Health integration

🚀 New Launches

Google’s unified Health platform and $99.99 Fitbit Air with Gemini AI Coach finally pose a real threat to Apple Watch—if they can prove the AI coach is genuinely smarter than a simple algorithm.

Marty’s Take:

The Fitbit Air’s real rival isn’t Apple Watch—it’s Whoop. A $99.99 screenless band with Gemini AI coaching is the Whoop playbook, minus the mandatory subscription wall. That’s the underplayed story: Google just commoditized the premium recovery tracker. Every best fitness tracker under $150 now needs an AI differentiator to justify its existence.

Shop mentioned gear: Apple Watch | Fitbit Air | Google Health | Google Rebrands Fitbit

Source: Pasquale Pillitteri

Apple Fitbit Google Smartwatches

Apple, Fitbit, Google, Smartwatches

Marty S.

Marty is a contributor at Fitness Tech Trends, focused on helping readers cut through the noise and make informed decisions about fitness technology. He dives deep into product comparisons, analyzes features that actually matter, and breaks down technical specs into practical insights. Whether readers are choosing between heart rate monitors, deciding on recovery tools, or figuring out which smartwatch fits their training style, Marty aims to provide straightforward, no-hype guidance. When he’s not researching the latest gear, he’s probably testing theories about what makes certain products stick while others fade into the gadget graveyard.

Google Rebrands Fitbit to Google Health, Launches Fitbit Air at $99.99 with Gemini AI Coach

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