Garmin developing premium fitness band to rival Whoop at market’s highest price point

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👀 Leaks & Rumors

Garmin building a premium band to take on Whoop is smart strategy, but they’re underestimating what Whoop actually sells—it’s not the hardware, it’s the recovery algorithm and the subscription lock-in. Premium positioning means nothing if the insights don’t justify the price.

Shop mentioned gear: Whoop | Garmin

Source: Cycling Weekly