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WHOOP removes subscription requirement for Advanced Labs blood testing

Marty S.

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Whoop pivots to medical-grade health monitoring, eyes IPO

📊 Industry Moves

WHOOP is removing the subscription requirement for Advanced Labs blood tests and Galleri cancer screening. Non-members can now buy the tests without a WHOOP band or membership, changing WHOOP’s pricing to reach consumers outside its ecosystem.

Marty’s Take:

Removing the paywall isn’t generosity, it’s math: WHOOP subscribers were already paying $30/month, and $150 Advanced Labs add-ons were a hard sell on top of that. Selling standalone opens the door to non-subscribers who’d never buy the band, which matters more as Garmin and Fitbit push into screenless health tracking.

Source: Engadget

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Marty S.

Marty S.

Marty is a contributor at Fitness Tech Trends, focused on helping readers cut through the noise and make informed decisions about fitness technology. He dives deep into product comparisons, analyzes features that actually matter, and breaks down technical specs into practical insights. Whether readers are choosing between heart rate monitors, deciding on recovery tools, or figuring out which smartwatch fits their training style, Marty aims to provide straightforward, no-hype guidance. When he’s not researching the latest gear, he’s probably testing theories about what makes certain products stick while others fade into the gadget graveyard.