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Omdia: Screenless Fitness Trackers Emerge as Growth Area, Surpassing 15% of Band Shipments

Marty S.

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Fitbit Charge 6 Discounted to $120 Amid Amazon Sale Event

📊 Industry Moves

Fitbit Air and Garmin Cirqa just proved the obvious: screenless trackers hit 15% of band shipments as the broader market shrinks 2%, because most people want a fitness tracker, not a tiny phone on their wrist.

Marty’s Take:

Overall wearable shipments dropped 2% while screenless trackers gained ground: that’s a barbell market, not a boom. Budget screenless bands and premium sports watches are both taking share from mid-tier screened smartwatches, which are the real losers here. Shoppers should pick an extreme, not the middle, when choosing a fitness tracker this year.

Shop mentioned gear: Fitbit Air | Garmin Cirqa

Source: Financial Times Markets

📖 Our deep dive: Best Fitness Tracker

FitbitFitness TrackersGarmin

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Marty S.

Marty S.

Marty is a contributor at Fitness Tech Trends, focused on helping readers cut through the noise and make informed decisions about fitness technology. He dives deep into product comparisons, analyzes features that actually matter, and breaks down technical specs into practical insights. Whether readers are choosing between heart rate monitors, deciding on recovery tools, or figuring out which smartwatch fits their training style, Marty aims to provide straightforward, no-hype guidance. When he’s not researching the latest gear, he’s probably testing theories about what makes certain products stick while others fade into the gadget graveyard.