🚀 New Launches
Mojawa Purra Flow adds AI coaching to bone conduction—logical move, but Shokz still owns the fitness BC market and you’ll need better coaching than a headline feature to take share.
Marty’s Take:
Purra Flow signals where fitness audio is headed: AI coaching stops being a headphone feature and becomes table stakes, the same shift smartwatches went through years ago. Expect Shokz and Bose to bolt on real-time coaching within a year rather than cede the category. If you’re comparing options today, check our comparison guides before betting on a first-gen feature.
Source: Business Insider (Markets)
