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Apple to Launch ‘Upgrade’ Device Leasing Program With Klarna on July 28

Marty S.

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Jul 21, 2026

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Perplexity debuts ‘Health’ AI assistant with Fitbit and Apple Health integration

📊 Industry Moves

Apple’s Upgrade program with Klarna financing launches July 28 and could justify annual upgrades if the Apple Watch is included—health tracking genuinely improves year-over-year, unlike most wearables. Without the Watch, it’s just device lock-in with fintech wrapping.

Marty’s Take:

Klarna leasing sounds like access, but it’s a payment plan with someone else’s name on the loan, and Apple’s the one keeping the trade-in valuation power. Anyone chasing a new Apple Watch this way should compare the real 24-month cost against buying outright and skipping a cycle, especially against picks in our best fitness tracker rankings.

Shop mentioned gear: Apple Watch

Source: Bloomberg

Apple Smartwatches

Apple, Smartwatches

Marty S.

Marty is a contributor at Fitness Tech Trends, focused on helping readers cut through the noise and make informed decisions about fitness technology. He dives deep into product comparisons, analyzes features that actually matter, and breaks down technical specs into practical insights. Whether readers are choosing between heart rate monitors, deciding on recovery tools, or figuring out which smartwatch fits their training style, Marty aims to provide straightforward, no-hype guidance. When he’s not researching the latest gear, he’s probably testing theories about what makes certain products stick while others fade into the gadget graveyard.

Apple to Launch ‘Upgrade’ Device Leasing Program With Klarna on July 28

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