🚀 New Launches
Apple’s reportedly building a screenless tracker to finally challenge Whoop and Fitbit Air, layered with round watches and AI health features across new price tiers. If they ship this, fitness tech makers from Garmin Fenix 8 Pro to Coros Pace 3 are about to learn what losing a category actually feels like.
Marty’s Take:
Here’s the part nobody’s saying out loud: Whoop and Fitbit Air won because screens are a battery tax people didn’t want on their wrist 24/7. If Apple ships screenless with actual sleep and recovery depth, it doesn’t just compete, it makes every Garmin and Coros fitness tracker with a display look like a compromise nobody asked for.
Shop mentioned gear: Garmin Fenix 8 Pro | Coros Pace 3 | Apple Watch | Fitbit Air | Whoop
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